Bill Hicks was suave and dignified. He could use comedy to redpill people on a few issues.
AJ has a talent for making people think he's a kook. He thinks being right is enough and people should take him seriously because he was right before.
But that doesn't work.
To get a normie to accept some position, you have to show them by example how you can present that position and retain or gain social status. You're saying, "If you adopt my position, you can be like me."
With Bill Hicks, he was saying, "Adopt my opinion on this and you can be funny and suave and dignified."
With Alex Jones, he says, "Adopt my position and you can making people think you're a crazy stupid annoying alarmist."