>LEAFLETS charging that the Procter & Gamble Company is an agent of Satan have recently surfaced throughout the New York metropolitan area and the company is starting a campaign to counteract the rumors. Among other things, the leaflets say that the company's logo represents the Devil and the company's profits are used to support the worship of Satan.
>Yesterday, Procter & Gamble held a news conference to deny the stories, which it said prompted 5,600 calls last month and 4,000 calls so far this month to its headquarters in Cincinnati. Sixty percent of those calls were from New York, New Jersey or Pennsylvania, the company said.
>The company has established a toll- free number, 800-354-0508, to handle the calls. It has also hired two investigative agencies to trace the rumors and take legal action against the people who spread them.
>They simply are not true, W. Wallace Abbott, a senior vice president of Procter & Gamble, said of the stories. We haven't the vaguest idea how it started; all we know is people are believing it. Do you know how hard it is to fight a rumor?
https://www.nytimes.com/1985/04/18/garden/procter-gamble-fights-satan-story.html
Side-by-side infographics on corporate alliances with non material entities?