Deep fakes return to the news
Instagram's war on fake news goes global: Social network recruits fact checkers to help expose deception in shared photos or videos
Instagram had rolled out a US-exclusive fact checking feature earlier this year
Posts identified as containing fake content will no longer appear in searches
Labels will also be added to such posts in order to highlight the misinformation
Facebook and Instagram will be sharing notes on fake content going forward
Instagram has taken its war on fake news global, announcing that it has teamed up with independent fact checkers to expose deception in user posts.
Shared photos or video deemed to be false will be hidden from the social media platform's search feature — and directly labelled as misinformation.
The Facebook-owned network launched a fact-checking program in the US earlier this year — but such will now go worldwide.
In addition, Facebook and Instagram will be comparing notes to tackle misinformation being posted to both social media networks.
In addition, the photo and video sharing platform announced that it would be expanding on the anti-bullying features launched earlier this year.
'Today's expansion is an important step in our ongoing efforts to fight misinformation on Instagram,' a spokesperson for the service wrote in a blog post.
'Photo and video based misinformation is increasingly a challenge across our industry and something our teams have been focused on addressing.'
Instagram has begun working with third-party allies in the US to help identify, review and label bogus posts.
Content deemed to be false is ignored by Instagram's search or recommendation tools — and is shown with a warning label if users do come across it.
'When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution,' the Instagram spokesperson explained.
'In addition, it will be labelled so people can better decide for themselves what to read, trust and share.'
Once a post is found to be deceptive, software searches for copies of it across Instagram's platform to brand it accordingly.
'We use image matching technology to find further instances of this content and apply the label, helping reduce the spread of misinformation,' Instagram said.
In addition, if something is rated false or partly false on Facebook, starting today we'll automatically label identical content if it is posted on Instagram and vice versa
And who are the third parties, Users, Yep that’s right users
Posts reviewed by Facebook fact-checking teams include content flagged by users, as well as material tagged by software that is continually being refined by the California-based media firm.
https://www.dailymail.co.uk/sciencetech/article-7799583/Instagram-says-fight-misinformation-fact-check-allies.html