>"The instructions are on the back," said Darling Allen. "So, I encourage folks who have a card to turn it over and please, our phone number and website are on the back as well. So, folks can call us and ask questions. It is very confusing and we know that. The rules have changed and changed and changed. It's no surprise folks are confused or need a little help figuring out what we are asking of them. So, we are happy to have folks call us."
There's that word again. One short paragraph and the word "folks" appears 4 times.