Why Rush Limbaugh’s New Contract Is So Important
In the cascade of attention swirling around the death of General Suleimani, there was another story out there — a very significant media story — that has a major impact for America.
It was a press release that began this way.
IHeartMedia Extends Partnership with Rush Limbaugh
New York, NY – January 7, 2020 – iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other radio or television outlet, announced today it has renewed and extended its partnership with Rush Limbaugh, the most-listened-to national radio talk show host in America. Specific terms were not announced, but the long-term, multi-platform agreement reflects The Rush Limbaugh Show’s decades-long dominance in the talk radio format, including increased audience levels and revenue.
Limbaugh will continue to host The Rush Limbaugh Show, which celebrated its 31st year in national syndication in August 2019. The program broadcasts weekdays from noon to 3 p.m. ET on more than 650 affiliates and can be heard by millions of listeners nationwide. Ad revenue for The Rush Limbaugh Show continues to grow, with 2020 marking a record-breaking upfront for the program. In addition to the popular Rush Limbaugh Show app, subscriptions to Rush 24/7 – the online destination for Rush’s premium radio program and digital content, as well as The Limbaugh Letter – a monthly print and digital magazine now in its 27th year, also continue to reach record levels.
https://www.newsbusters.org/blogs/nb/jeffrey-lord/2020/01/11/why-rush-limbaughs-new-contract-so-important