how does crap like this get published?
https://www.theatlantic.com/family/archive/2020/01/why-some-kids-wear-shorts-all-winter/604633/
https://m.phys.org/news/2016-08-academic-journal-articles-clickbait-y-characteristics.html
https://www.towleroad.com/2020/01/iamnonbinary-is-trending-on-twitter-here-are-a-few-of-our-favorite-posts/