Rest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in the Lead Up to Super Bowl
Last year, Bud Light and HBO shocked Super Bowl viewers by killing off an iconic character, the Bud Knight. Not surprisingly, the Bud Knight lived to see another ad in a new campaign months later. For Super Bowl 54, Planters is going the same route. In a pregame spot revealed Wednesday, Mr. Peanut meets his tragic end at the ripe old age of 104. He sacrifices himself after the Nutmobile crashes, saving the lives of actors Matt Walsh and Wesley Snipes. His funeral will be the focus of the spot, which VaynerMedia is behind.
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Gary Vaynerchuk (born Gennady Vaynerchuk;[3] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian-American entrepreneur, New York Times best selling author, speaker, and Internet personality. First known as a wine critic who expanded his family's wine business, Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia.
https://en.wikipedia.org/wiki/Gary_Vaynerchuk