PART 1 OF 4
Kobe Bryant chasing the Elephant - Funny Smart Car Commercial
My observations on this odd commercial.
The commercial begins with a zoomed in shot of an elephant eating two peanuts from the hand of child dressed as a zebra.
We zoom out to see the zebra-child is flanked by one child dressed as grapes and another child dressed as watermelon. The viewer assumes that the grape-child and watermelon-child are also holding peanuts, but the contents of their hands are unseen. The grape-child looks sad that the elephant did not eat from his hand.
We zoom out again again to see even more children. We also see a man in a redcoat & top hat, a camera man & boom operator, and the half-buried head of an ancient god.
The other children are dressed as fruit and vegetables: a cherry-child, pineapple-child, banana-child, strawberry-child, and one corn on the cob-child. Notice that the only child whose leggings do not match the color of their costume is the watermelon-child. That child's leggings are black. This child's face is unseen though we do see his white hands. Notice only one child is dressed as an animal. All the rest are vegan foods (fruit, vegetable, or nut).
So we begin with an African elephant eating two peanuts from the hand of an African zebra-child, next to a "black-faced" watermelon-child and a sad grape-child.
Notice also in this zoom-out that the other children dressed as food cannot approach the elephant just yet because a man in a red coat and top hat is corralling them with his open arms. He is their handler. It is not yet their time to feed the elephant.
This zoom-out also reveals a child dressed as a peanut who seems oblivious to what is happening behind him. But he isn't oblivious. He is doing exactly what he should do as an actor, and we know he is an actor, because the boom operator lowers the camera to focus on the peanut-child who we see in the next scene up close and personal. He is playing on a game-boy. He's an actor with a script. He looks oblivious but this is all a movie.
Next the director of this commercial gives us two shots from the perspective of the elephant separated by one shot of the elephant's one eye. In the two views from the elephant's eye we see that behind the peanut-child is an altar. We see the peanut child and altar together in two scenes. We saw two peanuts in the zebra-child's hand. Think roasted peanuts. Think roasted children. Notice also the altar is only visible from the elephant's perspective. It is not in the scenes from the viewer's perspective. The elephant sees the altar, but to the viewer it is hidden in plain sight.