You have to read past the headlines, go into the NonSeasonally Adjusted data (there's 9 years of OShinola spread onto today's numbers) the really good news exists, especially if you read any earnings report AGAIN, not the headlines, that's a separate biz for MFM and they sell them to trading bot companies.
McLatchy already declares in their earnings reports that they accept outside submissions for pay, and release them as their own news stories. It's part of their biz model now, raw propaganda, which iBama made legal again in 2016.