Thing is, normies haven't the slightest clue who Clapper/Brennan/McCabe et al are. They kinda know about Comey, but only because Comey forced himself on them with that shitty book.
Remember, we as political wonks are living in a bubble here. Think of the stupidest motherfucker you know, then think of the people they might actually be aware of.
If the person getting snatched up into the back of a black Suburban is going to "shock the world," that person is going to be someone who is known to the special-with-a-capital-R set.