I'm sorry but the reverse image has letters that seem to be in the wrong direction which makes no sense to me. Is it a bleed thorugh or not? there is a C that shoudl be reversed. Looks fake.
why do you think people like Hotwheels put out 'fonts' that mimic old printer fonts, with their various issues with the type being . . . not consistent from letter to letter?
Unless you show more of the article then this is what is termed 'fake-n-gay'