Bloomberg Bankrolls a Social-Media Army to Push Message
Campaign is hiring workers for $2,500 per month to promote Bloomberg to all their contacts
Excerpts:
Helping organize the effort is Outvote, an app that enables users to send pre-written texts, post campaign materials to social media and send data back to campaigns. The app, funded by Higher Ground Labs, a Democratic political technology incubator, generally focuses on pushing volunteers to send content. Outvote also allows users to look up whether their friends have voted in past elections by matching their contact lists against public data.
A spokeswoman for the campaign characterized the workers being paid to promote Mr. Bloomberg as the future of political organizing. “We are meeting voters everywhere on any platform that they consume their news,” a spokeswoman for the Bloomberg campaign said. “One of the most effective ways of reaching voters is by activating their friends and network to encourage them to support Mike for president.”
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A review of social-media posts by some people being paid by the campaign found they aren’t labeled as sponsored content.
https://www.wsj.com/articles/bloomberg-bankrolls-a-social-media-army-to-push-message-11582127768