For anyone still concerned with LARPs or Psyops, Q is an A.R.G. to begin with, so it's Live Actions by Real People performing a Psychological Operation to Greatly Awaken the masses. They're white hats.

MOVING ON!

Does the following look FAMILIAR?!

~Rabbit-hole/Trailhead – A rabbit-hole, or trailhead, marks the first media artifact, be it a website, contact, or puzzle, that draws in players. Most ARGs employ a number of trailheads in several media to maximize the probability of people discovering the game. Typically, the rabbit-hole is a website, the most easily updated, cost-effective option.[4]

~This Is Not A Game (TINAG) – Setting the ARG form apart from other games is the This Is Not A Game sentiment popularized by the players themselves. It is the belief that "one of the main goals of the ARG is to deny and disguise the fact that it is even a game at all."[5]

https:// en.wikipedia.org/wiki/Alternate_reality_game