Anonymous ID: 888614 March 14, 2020, 8:57 a.m. No.8413774   🗄️.is 🔗kun

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U.S. Radio Industry - Statistics & Facts

Published by Amy Watson, Aug 27, 2019

Radio is one of the most powerful mediums in the United States, with a weekly reach of around 90 percent among adults. There are over 15,500 radio stations in the U.S., all competing for a piece of this massive market. WTOP, a station operating out of Washington D.C. is the largest of its kind in the U.S., pulling in almost 68 million U.S. dollars in yearly revenue. Online radio is also playing an increasing role in the radio market, with an estimated 57 percent of the U.S. population listening to online radio on a monthly basis in 2018. Pandora is the biggest online radio company in the United States by a significant margin, boasting an average active sessions figure in the millions. American radio stations generated total revenue of over 14 billion U.S. dollars in 2018, of which 920 million dollars was generated through online radio streaming. In addition to the massive national stations and broadcasts, local public radio stations also appear to be thriving. Public radio station revenue has increased from around 624 million U.S. dollars in 2009 to over 900 million in 2019. ‘Country’ is by far the most popular format, with 2,179 individual stations broadcasting music from this genre. As of 2018, Americans averaged 106 minutes of radio listening time per day, with much of this time being spent while commuting.