listened to this twice, thought it important enough to make notes for anons.
Notes on Viral Marketing: Amazing Polly Vid
https://youtu.be/-727K585amo
26 minutes
Polly on communications policy strategies from Event 201 conference re global pandemic.
Key Point:
Panelists think that UN and WHO should control all the info that goes out to the general public. Here's the info they are promoting and strategies they'll use to promote it.
CLIP: Aussie women who used to work for world back: Real purpose of communication is to
"to get the facts–however you define them– as we define them out there." How do we incentivize the kind of behavior we want to see?
Polly on new phrase social distancing: it's now a kind of virtue signaling. You can't go against it.
CLIP: Timothy Evans of the World Bank on how to influence world leaders: UN/WHO must remain "very clear. But when they challenge govt's directly, they run into the issue of sovereignty." Instead, thing about "soft power influence" (using powerful constituences, trusted business leaders to influence people, using "stealth entry points.")
Polly: Yes, nation states are sovereign. Sovereingty means the will of the people This guy wants to get around it….press now want POTUS to self-isolate. Trying to push POTUS into it. They want full spectrum dominance.
CLIP: Another person at 201, Polly's take: wants business leaders who are seemingly disinterested to get on the bandwagon. Ditto for entertainment/sports industry/March Madness.
CLIP montage on techniques
centralized response needed; must be international
travel restrictions promoted
WHO should do a daily briefing
try to avoid misinfo on social media
work with telecomm cos to ensure public access
health care workers might give wrong info if not "well trained"
tap faith-based orgs, civil society and other institutions at grass roots level to have integrity
trust in social media has gone down since last election
who is susceptible to info and in what form?
Polly:' the want to use social media to track people on social media''
CLIP: Flood the Zone strategy: [see montage below, they all mention it.]
Polly: you build an impenetrable wall of noise, nothing else gets thru.
Discussion of the number of celebs getting virus–doesn't make sense (too high).
New sin: handshaking.
They are making sure that internet access is maintained–so they can FLOOD THE ZONE (CLIP).
Polly thinks it's a great time to look at alternative sources of news–like Q.