Very much this.

Facebookfag here. It is absolutely amazing how people have taken this information from this board, distilled it to make it digestible for the masses, then re-distributed it in a very organic way. People are absolutely coming around - asking questions "what's going on?". "is that really true?". Making statements like, "wow I can see that now". "yes that totally makes sense".

Everything just magically came together. I'm still in disbelief.