Are the celebrities making videos in a bathtub and without makeup the fish? Fried fish = caught and cooked maybe… another phrase that comes to mind (just brainstorming here) "goose is cooked" i.e. we're about to become fried fish, i.e. we're about to be in deep shit.
https://www.theclassroom.com/meaning-goose-cooked-figurative-language-19565.html