They are comms. The world is ruled by secret societies, Hollywood being one of them, and speaking in code is part of the gig. The color of your tie, how you stand, your handshake, your greeting, the jewelry you wear, your rings, all of it means something. Pedos, pimps, spies, drug dealers, and mobsters all use comms, and you can think a "celebrity" as all of those wrapped into one.