>>8601672 (pb)
according to dictionary.com #3 is cost, price
the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale.
a sum offered for the capture of a person alive or dead: The authorities put a price on his head.
the sum of money, or other consideration, for which a person's support, consent, etc., may be obtained, especially in cases involving sacrifice of integrity: They claimed that every politician has a price.
the price paid to acquire, produce, accomplish, or maintain anything
an outlay or expenditure of money, time, labor, trouble, etc.
This makes sense for those that know we have owners who hold a note on all of us.