https://apps.dtic.mil/docs/citations/ADA507172

https://newspunch.com/cia-meme-warfare/

The proposed Meme Warfare Center (MWC).

The MWC as a staff organization has the primary mission to advise the Commander on meme generation, transmission, coupled with a detailed analysis on enemy, friendly and noncombatant populations.

The MWC aims for a full spectrum capability of meme generation, analysis, quality control/assurance and organic transmission apparatus. The proposed MWC structure lays in stark contrast to the ad hoc nature of current IO and JPOTF formations.

https://apps.dtic.mil/dtic/tr/fulltext/u2/a507172.pdf

https://www.voxpol.eu/how-memes-are-becoming-the-new-frontier-of-information-warfare/

Everyone has seen a meme, whether they know it or not. They’re everywhere on Facebook, Twitter and Instagram. The most popular ones make it off the Internet and show up in newspapers, television shows or films. You’ve almost certainly seen Pepe the Frog, and if you haven’t seen the classic ‘Woman yelling at cat’ (2019), sooner or later you will. Despite seeming like nothing more than silly phrases written on cartoons, memes are becoming a cultural touchstone.