How to Collaborate with and Influence People Using the SCARF Model
WHAT IS THE SCARF MODEL?
Will explain the basics behind the theory, the way it explains the approach and avoid responses, and how you can use it to decrease the threats and increase the sense of reward when collaborating with others.
The SCARF model of behavior is a relatively new theory, having first been published in 2008 by David Rock. The word SCARF is an acronym, which stands for:
Status – the relative importance to others.
Certainty – the ability to predict future.
Autonomy – the sense of control over events.
Relatedness – the sense of safety with others.
Fairness – the perception of fair exchanges.
The basic premise of the SCARF model is the assumption the brain makes us behave in certain ways, which are to minimize threats and maximize rewards. While the brain takes a threat and reward approach to primary needs, such as food and water, the theory argues this same also happens with social needs. In essence, a positive emotion or reward creates a stimulus making people act, whereas a negative emotion or punishment causes a threat stimulus, which leads to avoidance. The aim of the SCARF model is therefore interaction with people in a way that minimizes the threats and maximizes the rewards in relation to the five key areas mentioned above. Understanding of the approach-avoid response can help improve collaborations and help influence the way people behave.
https://www.cleverism.com/scarf-model-influence-people/
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