Sauce: https://www.realhistorychannel.org/secrets-of-the-society-shapers
Part 1
Edward Bernays (cough cough) was one of those relatively unknown characters of history who, from "behind the scenes" helped to shape American society – and, by logical extension, the world in general – more so than any president could have. A nephew of the famed sex-mad quack Sigmund Fraud (cough cough), Bernays understood the science / art of manufacturing "public opinion" better than anyone.
During World War I, Woodrow Wilson called upon the services of the legendary ad man who would later train women to become smokers by linking the dirty habit with the women's suffrage movement (Sauce: https://thesocietypages.org/socimages/2012/02/27/torches-of-freedom-women-and-smoking-propaganda/) – and who also trained many of us to crave "Bacon & Eggs" for breakfast (Sauce: https://www.bonappetit.com/entertaining-style/pop-culture/article/watch-the-inventor-of-pr-explain-how-bacon-and-eggs-became-an-all-american-breakfast). Under Bernays' influence, the wartime Committee on Public Information instantly and successfully transformed the public image of the cultured peace-loving Germans into one of marauding, blood-thirsty, warmongering "Huns." Reflecting upon his success with psychological manipulation during wartime, Bernays later described how the same tactics could be used to control the masses during peacetime.
Bernays:
"There was one basic lesson I learned in the CPI—that efforts comparable to those applied by the CPI to affect the attitudes of the enemy, of neutrals, and people of this country could be applied with equal facility to peacetime pursuits. In other words, what could be done for a nation at war could be done for organizations and people in a nation at peace."
In 1928, Bernays, in his book titled, "Propaganda," really "let the cat out of the bag" for us "conspiracy theorists ™." The "Father of Spin" as one biographer described him, wrote this:
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country….. If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing about it."'
Bernays knew what he was talking about because he himself was very, very close to the Society-Shapers and Culture-Creators who relied upon his evil expertise at manipulation.
Bernays' words teach us, from direct knowledge, that the "the masses" at large are like so many bits of malleable clay in the hands of the Society Shapers. Indeed, in the grand lobby of Rockefeller Center in New York, which houses the headquarters of the very Jewish NBC TV & Radio network, a billboard with the images of famous historical personages of NBC news and TV shows actually reads: "NBC: Shaping American culture since 1926" (bottom right corner). So, we know, by their own arrogant admission, that (((they))) do indeed shape society and create culture by getting "the masses" to passionately believe whatever the heck (((they))) bloody want them to perceive and believe — no matter how counter-intuitive or absurd (Think "modern art" or "the Holocaust" or "climate change" or "man-on-man marriage" or "choose your own gender" or "Social Distancing," etc). That's the "what" of the matter.