Why would you hire a marketing firm?

Trying to sell something..

LRW Group Partners with USC and Los Angeles County to Discover the True Spread of COVID-19 Across L.A.

Breakthrough Testing Effort Recruits 1,000 Los Angeles Residents through the Group's Sampling and Online Research Arm SoapBoxSample to Determine Past and Present Carriers of the Virus

The group is headquartered in Los Angeles with seventeen offices or facilities in New York, Chicago, London, Seattle, Orange County, Philadelphia, Austin, Las Vegas, Charlotte, and Atlanta.

https://www.prnewswire.com/news-releases/lrw-group-partners-with-usc-and-los-angeles-county-to-discover-the-true-spread-of-covid-19-across-la-301039004.html