Apple was chosen by Apple Computer for it's luciferian connotation. It's logo was a rainbow (masonic) apple with a bite taken out. The price of the Apple I was $666.66. Steve Woz says he chose that because it's 2/3 of $1000, but … get this … he's lying. The color scheme of the iMacs ("eye"-Macs) was a masonic initiation. Blue, then rainbow, then literally "snow" white. Jobs was obsessed with the black cube shape.
The bible doesn't specify the fruit. "Apple" versus "fig" or whatever is misdirection. Fruit is a general term. Repeat a "Hail Mary" in English and listen carefully to what you are saying, then you'll know that the forbidden fruit is.