You don't understand it because you're not MIL and not self-made Billionaire.
There's no such thing as bad publicity in the Business world if it draws attention to your brand.
There's no such thing as drawing attention to something you're about to expose.
People are talking about this. Yes, it's all nonsense and crazy talk…
Or is it?
At what point does Trump/Barr/Someone come out with definitive proof and say
"Yeah, about that… not so crazy after all."
If no one is watching and listening, it's a nothing burger.
The whole world is watching this time.