this guy is too much
watched it
so dramatic
not saying some of which isn't happening
his timeline is just not exactly correct because muh doomsday
It was a typical Monday lunch hour when 22 year old Kenneth Lamar Noid walked into the Domino’s Pizza in Chamblee, Georgia clutching a .357 magnum revolver. He took two employees hostage for more than five hours, who were able to escape when Noid ordered and ate a pizza. Luckily, no one was hurt during the ordeal. Noid was apprehended and charged with kidnapping, aggravated assault and theft by extortion. While most of his initial demands were pretty standard - ten thousand dollars and a getaway car, he also wanted a copy of the book The Widow’s Son (a novel about Freemasons). It soon became clear Noid was motivated by more than just tangible things. According to police officers on the scene, Noid had become convinced that the pizza chain’s marketing campaign had been aimed directly at him. Said one of the officers, Noid was “having an ongoing feud in his mind with Monaghan about the 'Noid' commercials” and thought the ads were specifically made to mock him. He adamantly thought that the owner of Domino’s Pizza was telling people to stay clear of him.
While Noid was charged, he was ultimately found not guilty of the crimes by reason of insanity and was sent to Georgia’s Mental Health Institute. Despite this PR disaster, Domino’s kept the Noid around and continued to employ him in more absurd commercials. Unfortunately, the Noid story took a turn for the tragic. In 1995, still convinced that Domino’s Pizza was out to make his life miserable, Kenneth Lamar Noid committed suicide in his Florida apartment.
https://www.foodandwine.com/comfort-food/pizza-calzones/tragic-end-dominos-noid