The bloodlines hold NPC's /sleepers in contempt - it's part of their argument that NPC sleepyheads consent to our own enslavement.
Two sources known to anons explain this reasoning. One is the "Hidden Hand" interview:
https://www.wanttoknow.info/secret_societies/hidden_hand_bloodlines
Another, purported bloodline mandated disclosure is the famous "Rofschild" interview:
. https://crashthematrix.wordpress.com/2018/01/30/interview-with-the-vampire-a-rothschild/
From personal experience much of what the two sources say is true.