From page 14:

The population-centric approach shifts the focus of COIN from defeating

the insurgent organization to maintaining or recovering the support of the

population. While direct military action against the insurgent organization will

definitely be required, it is not the main effort; this approach assumes that the

center of gravity is the government’s relationship with and support among the

population. It can be summarized as “first protect and support the population,

and all else will follow.”