To write for normies, we must understand where they're at.
Anything they perceive as "too extreme" (i.e. too different from the mainstream narrative) will not fly.
It has to start near what they understand and then push the Overton Window just a little teensy bit.
I personally have been unsuccessful in my contacts with normie family. Not that I did much! Even the tiniest attempts have all met with rebuttal and rejection.
Sent one relative a video that I thought was perfectly inspiring and just a little bit informational. Relative got offended because someone in the video raised the bird finger. I hadn't even noticed that.
Sent a list of HCQ articles to a relativeanon who is responsible for the care of an elderly individual in a nursing home where someone got a COVID19 diagnosis. Relative rejected instantly saying they would only believe info if it came from the CDC.
Another relativeanon emailed me "do not drink Lysol or bleach", unsolicited. Got a little traction with them by responding with a link to a press release about the UV light treatment.
Another acquaintance battled cancer for months by undergoing a standard treatment regimen. They believe the medical establishment and disbelieve anything alternative. There's no point in discussing anything health-related with this person. That would be like telling them you should have approached your cancer differently. I cannot do that.
It's a steep, steep uphill battle.
It looks like my role in our collective effort is going to continue to be to collect and record info in the form of memes, articles, etc. and dispense it when anons need the info.
And if I write something that you find informative, the anons who are dispensing info are welcome to grab or edit muh words with no attribution. Anon is anon and that is fine.