Holy shit I'm flying through my honey-do list during this f'n lockdown…all this time spent on chores makes me contemplate Q Drops.

Hybrid TV: The Potential New De-Facto Standard | Viaccess-Orca Blog

Posted by Efrat Fenigson

Wed, Nov 27, 2013

https://www.viaccess-orca.com/blog/hybrid-tv-the-potential-new-de-facto-standard

Why Hybrid TV is Front and Center

Hybrid TV systems combine the strengths of broadcast and broadband networks and services. Hybrid Broadcast Broadband TV (HbbTV) is rapidly becoming the de-facto standard, because content service providers can link broadcast and on-demand content to customers who are already connected to an Internet Service Provider (ISP), even if it’s a different provider than themselves. And of course there are plenty of perks for the content service providers as well.

The deployment of Hybrid TV ensures that operations will grow quickly, while minimizing actual operational costs. Leveraging the power and richness of HTML and JavaScript technologies, HbbTV enables content service providers to easily develop state-of-the-art user interfaces. And you can’t ignore the added revenues from new forms of advertisement and e-shopping available with Hybrid TV. However, as with all new and exciting technologies, use cases have to be factored in advance.

The Emergence of De-facto Standards

https://core.ac.uk/download/pdf/43308011.pdf

" This ongoing change is a process of Creative Destruction‘, whereby the economic structure is revolutionized from within, incessantly destroying the old one and creating a new one. Other economists, building on Schumpeter, have noted that these industry revolutions are caused by shifts in context (e.g., consumer or industry needs)3 and in technological paradigms.4 When a paradigm shift occurs, several technological options compete for adoption. At some point during this competition a shake-out occurs, and one technology emerges as the de-facto standard."