Hi there. I am the one who has been asking for the research done on the hashtags and general engagement for the hours of 5-8 PM (EST) for which this Op would be run. This is very important to do in the planning stage.
Test and check the engagement during this time of day for each of the last 14 days so the trends are visible (more engagement on Tues 7pm, more engagement Thursday 5-6 pm) etc.
Test and check the existing hashtags for the same last 14 days, the same way.
Post the results of both here. The charts are the easiest to see & understand quickly for anyone visiting the thread.
Again, this is testing the already used hashtags you will be incorporating in this Op.
The reason for doing this in the planning stage is that you have to have historic data/trends, and you have to have a baseline against which to measure the success/failure of the Op.
โ If you have no baseline you can't determine success rate because there's nothing to compare it to.
This was how we broke twitter with the #ReleaseTheMemo campaign. Pre-testing/data gathering during planning, constant checking on engagement and reach and then being able to adjust as we went along.