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Earned Media Definition: 38 Experts Weigh In

Posted on April 27, 2015 by Heidi Cohen in Media, PR | 2 Comments

How Marketers and PR Professionals Define Earned Media

 

Can you keep a secret-earned mediaEarned media, while not a media platform in the conventional sense, is what marketers traditionally view as PR.

 

Whether it appears on social media, third party media, or curated media (search and review sites,) earned media gets other people talking about your company and/or brand – especially customers, influencers, and other media entities.

 

Earned media also includes mentions in everyday conversations as well as at events and conferences.

 

https://heidicohen.com/earned-media-definition/