re: the "M" word, “Magic”

"Roy Horn of ‘Siegfried and Roy’ fame dead of coronavirus"

https://pagesix.com/2020/05/08/roy-horn-dead-at-75-from-coronavirus-complications/?_ga=2.111390466.706712314.1589008810-573955089.1589008810

"These days, scarcely a comedy club in the nation is without a magician in its lineup, and last month, the Las Vegas performers Siegfried and Roy signed a $57.5 million contract to make their popular magic show the featured attraction of Steve Wynn's new Golden Nugget casino resort."

Some are even saying they feel uncomfortable about being associated with the word magic. We think of it as the M word, said Mr. Jillette. A lot of people who come to our show say, 'If I'd known you were magicians, I'd never have come.'

"NEW MAGIC MAKES THE AUDIENCE APPEAR"

https://www.nytimes.com/1987/07/05/arts/new-magic-makes-the-audience-appear.html

From May 1 (Beltane) 2013: Top 10 Magicians Of All Time

"German magician Siegfried Fishbacher and exotic animal trainer Roy Horn immigrated to the United States and combined their talents to form a unique magic act"

https://terrific-top10.com/2013/05/01/top-10-magicians-of-all-time/