It's a sigil. Worth a quick dig on the definition. Ultimately, it's an intention written out in to words. Then you cross out the vowels and repeating consonants. Then you arrange the remaining letters into a magical symbol. The refine it. Then refine it again.
The final symbol is just that. Symbols are the language of the subconscious and the sigil bypasses the self conscious mind and the subconscious creates the conditions in your life that the intention wanted.
More to it then that, of course.