It's a coordinated message. If you don't wear a mask you're a bad person.
http://www.thecourieronline.co.uk/have-face-masks-become-a-fashion-statement/
https://www.sltrib.com/religion/2020/04/13/muslim-women-who-cover/
https://theconversation.com/muslim-women-who-cover-their-faces-find-greater-acceptance-among-coronavirus-masks-nobody-is-giving-me-dirty-looks-136021