Big Med goes for the children. "People will spend all they have to preserve thier own lives, but for the life of their child they will spend all they have, and can beg or borrow. I read an article in a Dr/Dds officeso time, newsweek, USAtoday, readers' digest, etcbefore 1989/ I think 1986 but not sure. It was an article on cost of medical services and what people will pay. This is a paraphrase not quote. The part about the children was a bit down from the first part. I cannot find it. I tried, but I know it is out there and could be a very strong message for us today.