>10 sec. videos
Not wild about the Punisher thing. That's too "us", too "in". Temper it for the normies - a question that's hanging in the air coupled with powerful yet not jarring imagery, suggest an answer without beating them over the head with it.
Another anon mentioned 17 and 23 second videos, but when I'm breezing through a twat feed a 10 second video is no time at all. The longer it is, the less likely it is that the short attention span folk will click on it.