Anonymous ID: e861f2 May 20, 2020, 12:22 p.m. No.9254391   🗄️.is 🔗kun

>>9254060

4-1. General

Media are divided into two major categories, personal and mass. The personal category con­sists of face-to-face communication, while mass media includes printed matter and audio­visual communication. The major considera­tions to be developed in the selection of media categories are analysis of the target audience, availability of media, and content of the mes­sage

 

>personal and mass (communications)

Anonymous ID: e861f2 May 20, 2020, 12:28 p.m. No.9254488   🗄️.is 🔗kun   >>4596

>>9254060

4-3. Printed Mattera. General. Printed matter is used in all types of operations and types of warfare and contains written and/or pictorial messages. PSYOP employs persuasive, informative, and directive printed matter. Persuasive printed matter presents facts which are arranged to convince the target audience that the conclu­sions of the message are valid. Informative printed matter permits the facts to speak for themselves, and directive printed matter con­tains instructions or orders which require ac­tion. Normally, PSYOP messages are short and simple, developing a single idea or theme. Properly developed messages are easy to com­prehend and are repeated often to increase their effectiveness.

 

Printed matter includes all messages disseminated in printed or graphic form using words or pictures which appear as

>leaflets

>letters

>posters

>banners

>signs

>pamphlets

>magazines

>newspapers

>books

and objects.