CONSPIRACY THEORISTS
and CABAL-GLOBALIST STRATEGY
The Jesuits were famous for having their men on both sides of a conflict so that whoever won, they still had an insider.
To discredit your opponent as nutcase conspiracy theorists, sacrifice one of your own to spend a lifetime advancing the most extreme, outlandish conspiracies.
Example, April 2, 2013 article in The Atlantic says "12 Million Americans Believe Lizard People Run Our Country"
https://amp.theatlantic.com/amp/article/316706/
Then, anytime you call your opponent a conspiracy theorist, they'll lump you together with the real nutcases. Guilt by association.