https://www.theguardian.com/society/2017/oct/15/return-of-the-unicorn-the-magical-beast-of-our-times
>The modern unicorn is everywhere. On children’s TV, on Gay Pride marches and selling beauty products. Alice Fisher looks at why this magical creature has become so popular
https://www.vox.com/culture/2017/5/17/15597954/unicorn-trend-explained