ABSOLUTELY GOLD. (no pun intended, they cover themselves in the blood/gold). The downward blood drop motif is masonic. Going back to at least leo taxil because in his book the blood drop symbolism was on sordid curtains. Think skull and bones reverse apron. I see that company. They are most likely affiliates to a masonic faction. Be it the red cross or even something in between like a medical intermediary. Very good find.
keep digging i will too. There is a map to be made of all this blood begging