Nike and more giants of corporate wokeness SIDE with the rioters – but that won’t keep LOOTERS at bay
The global titans of corporate wokeness have sided with the mob. But virtue-signaling isn’t going to stop their stores being looted, and isn’t going to improve the lives of their sweatshop laborers.
In the intersectional hellscape that is the modern age, corporations can no longer just sell their goods to the masses. Instead, they must sell an image of woke piety. Gillette can’t just sell razors, they must also chide their male customers into confronting “toxic masculinity.” Ben and Jerry no longer sell ice cream, they sell anti-Trump #Resistance.
Nike is a pioneer in this area, ever since it embraced kneeling NFL quarterback Colin Kaerpernick’s brand of ethno-narcissism and grievance politics. As such, the brand with the swoosh didn’t miss a beat when protesters took to the streets this week after the death of George Floyd in Minneapolis.
“Don’t pretend there’s not a problem in America,” a solemn video from the sportswear giant wheedled on Friday. “Let’s all be part of the change,” it pleaded, urging its customers not to “make any more excuses.”
However, none of this posturing changed anything. For all it’s righteous indignation, Nike couldn’t stop mobs smashing its stores and carrying off armfuls of Air Jordans. Likewise, it’s extremely unlikely that anyone running from the multiple looted Target outlets with piles of tech gear stopped to think that Logitech’s boss might be one of the ‘good guys.’
Nike could come out with custom-designed rioting sneakers, daubed with Black Lives Matter slogans and stitched with the Antifa flag, and it wouldn’t make a lick of difference. That’s because corporate wokeness is a form of performance art, designed to appeal to guilt-ridden white liberals. At the end of the day, Woke Capitalism is still Capitalism, and they’re who buy its products.
Were the Ku Klux Klan outspending young liberals in sports stores, you best believe Nike would sell white robes with the trademark swoosh.
https://www.rt.com/op-ed/490341-nike-woke-riots-video/