pandering to their new consumers
https://finance.yahoo.com/news/sony-announces-investment-chinese-entertainment-125200156.html
TOKYO, April 9, 2020
Sony Corporation ("Sony") today announced that Sony Corporation of America ("SCA"), a wholly-owned subsidiary of Sony, has entered into a definitive agreement, pursuant to which SCA will subscribe for 4.98% of the total outstanding shares of Bilibili Inc.("Bilibili") (Nasdaq: BILI), a leading online entertainment platform for young generations in China.
Bilibili is a platform with a strong user following and a focus on Generation Z (individuals born between 1990 and 2009), the generation driving consumption of online entertainment in China.
Sony believes China is a key strategic region in the entertainment business, and this investment in Bilibili is in line with Sony's strategy.