End of their amazing comeback.
How Lego Went From Nearly Bankrupt to the Most Powerful Brand in the World
by Mary Blackiston in Marketing
In 2003, Lego was $800 million in debt. Sales were down and the future was looking pretty bleak for the Danish toy company.
Just over a decade later, in 2015, Lego had miraculously become the world’s most powerful brand, boasting profits of $600 million.
https://www.successagency.com/growth/2018/02/27/lego-bankrupt-powerful-brand/