As long as they still get 100 million or more viewers …They don't care what America wants/thinks ..It would probably still have to come down another 30 to 50% before they take it serious..
NFL television ratings down 9.7 percent during 2017 regular season
— – NFL television ratings fell 9.7 percent during the 2017 regular season, according to numbers registered by Nielsen.
A typical game was watched by 1.6 million fewer people this season as compared to last season (14.9 million versus 16.5 million).
The drop comes after the NFL had hoped to stem an 8 percent ratings slide from last season by experimenting with the format for television commercials and trying to speed up the game.
Last year's slide was partly attributed to a lost audience due to the presidential election. This year, the NFL was challenged with fans upset at players protesting during the national anthem, an action that led to a league faceoff with President Donald Trump.
https://abcnews.go.com/Sports/nfl-television-ratings-97-percent-2017-regular-season/story?id=52143709