3 common myths about Facebook Edgerank
With something as obscure as Facebook Edgerank, there is of course no doubt that countless rumours will come out about how and how it doesn’t work. Some of the most common myths about Edegrank that you might have already come across are the following.
Every user has a Facebook Edgerank score
At some point a few years back a crazy hunt began for the ominous Facebook Edgerank score that apparently every users has. The reason that it’s not possible for such an individual Edgerank score to exist is put very well by Jeff Widman, one of the top Facebook experts I know:
“there is no “general EdgeRank score” because each fan has a different affinity score with the page.”
On the second note that Jeff makes, Facebook, similar to Google, is constantly tweaking and changing its algorithm. So whatever we might discover today as a “score” will be different again tomorrow.
Third party tools harm your Edgerank
This is something that has been in circulation for a very long time. First there was a study from Edgerank checker and then another research case from HubSpot, claiming “proof” that 3rd party tools will have you appear less in the newsfeed.
Whilst we’ve personally reached out to Facebook before on this and they confirmed that “there is no difference between posting with 3rd party apps or directly“, there have also been lots of other great news studies recently. One of the best ones comes from Jon Loomer and here is what he did:
facebook news feed algorithm edgerank