Not only do they think we're stupid. They justify what they do by saying we put it in your face, we show you what we are doing. They then lay the blame on you/us.
Large building and high rise are built to confine a fire to a specific area to protect other part of the building. Thus you don't evacuate a large building but stay on the floor unless otherwise instructed. The second window blow out was likely the fire department releasing smoke as they go in to find people. If you note the second window smashed out with white smoke not black which means it was being put out.