This makes sense. Their cycle is:
4AM - receive orders
Morning news: raise issue and "concern" -"Here's an issue you should be concerned about that we're presenting as your focus for the day."
Afternoon: gage social media reaction -"What are people thinking about this? Is it what want them to think?"
Evening news: express concern and enforce brainwashing -"Here's what you should think about this issue we planted in your head at the start of the day."
We ramp that up and usurp it with:
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An endless flood of memes.
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Starting up shorter cycles ahead of the media messaging to interfere/override.
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Starting up shorter cycles ahead of primetime with bigger issues than the morning message.
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Other ideas?