if you look at it with the context of the post before and after it, i think it alludes to the spiritual battle that is raging all around us, as well as the tactics used to control people. media/RF frequencies/chemical/MK ultra etc. the culmination of all of these things being used to control people will be difficult for normies to understand. so dont try to explain to them how a persons personality can be erased and replaced using LSD and electroshock therapy.
try to explain to them why they are being controlled. debt slavery/votes/ etc. this will be easier for normies to see in their everyday experiences as they wake.
"The 'when' is now" is pretty self explanatory. be ready to be there for your normie friends and family. they will be seeking answers soon and its our job to inform and comfort them through this transition.