If you have read both Art of War and Dark Agenda, you will see clearly that we are in-fact taking it back using [their] playbook. Enrage the enemy such that they react and make themselves hateable. It was the move with each birth control, abortion, gay pride where the left triggered the right to be unlikeable.
The left is increasingly unlikable and unsupportable every day.
This is why we have Troll Master in Chief.